Graphic Designer 2015
In 2015 I was fortunate enough to develop the new face for an emerging brand. I worked with the founder Emma Kay to create a visual design that she felt would represent her health and lifestyle company.
“I am extremely grateful for the work Lucie did for me. She listened to my vision for Embracing It, took my ideas and created a logo that incorporates my personality and what I stand for. Lucie understood exactly what I wanted and wasn’t happy until I was. I highly recommend her services.”
Reference from Emma Kay, Founder of Embracing It.
The Embracing It logo design has a visual element. It uses the typography to develop the company name into a logo that is synonymous with the company’s mission statement and values.
The Logo is used on websites and as a base for new ventures, for example, in Embracing It Fitness creating synergy with the brand.
An Embracing It monthly flyer and business cards drive the Company’s brand and image in the community. The black and white colour palette highlights the rich colours of the food, reinforcing the company’s mission of healthy eating.