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A Lifetime of Creativity – the method and the madness

I am an energetic, talented and smart designer with five years experience. In my five years, I have worked alongside product owners, project managers, marketing and business stakeholders. I have experience implementing holistic user-focussed CX approaches within businesses. In my current role, I took ownership of UX design within the company and lead the user research in all areas, moving away from assumptions to a model that demonstrates the value of a solution before incurring development and investment costs.

Throughout my career, I have worked in companies where I have had to introduce design thinking into the business through to companies where there is a strong existing creative team. I have worked on apps, websites and other interactive digital products; producing personas, information architecture, user journeys, storyboard, workshops, wireframes and prototype artefacts.

Through this breadth of experience, I have gained knowledge on how to induct UX into the culture of a company and demonstrate the value of documenting customer touchpoints from brand awareness to app adoption to identify areas of opportunity. I am an advocate for working together. Early collaboration and alignment always improve the result. Getting the whole project team to create in the visual language, allows you to align expectations upfront, reduce scope slip and avoid translation errors.

For more information about my experience, portfolio or how we can collaborate on an upcoming project, click below to see my design process or for more detail, email me.